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  2. Self-justification - Wikipedia

    en.wikipedia.org/wiki/Self-justification

    One major claim of social psychology is that we experience cognitive dissonance every time we make a decision; in an attempt to alleviate this, we then submit to a largely unconscious reduction of dissonance by creating new motives of our decision-making that more positively reflect on our self-concept. This process of reducing cognitive ...

  3. Functional attitude theory - Wikipedia

    en.wikipedia.org/wiki/Functional_Attitude_Theory

    An example of a product with social-adjustive function would be a designer T-shirt, such as one with an embroidered horse or a couture-brand logo that communicates its worth to viewers. Attitudes serving a social-adjustive function promote the capability to connect with appropriate social group members or to impress attractive others.

  4. IKEA effect - Wikipedia

    en.wikipedia.org/wiki/IKEA_effect

    The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA, which sells many items of furniture that require assembly.

  5. Construal level theory - Wikipedia

    en.wikipedia.org/wiki/Construal_level_theory

    Therefore, temporal and social distance can increase or decrease familiarity. Also, lack of familiarity (increased social distance) can affect discrimination involving stereotypes, empathy levels, and people's willingness to help this person. Thus, increasing any type of psychological distance can have negative consequences for relationships ...

  6. Selective exposure theory - Wikipedia

    en.wikipedia.org/wiki/Selective_exposure_theory

    2) When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance (Festinger 1957, p. 3). The theory of cognitive dissonance was developed in the mid-1950s to explain why people of strong convictions are so resistant in changing their beliefs ...

  7. Approaches to prejudice reduction - Wikipedia

    en.wikipedia.org/wiki/Approaches_to_Prejudice...

    This creates cognitive dissonance, and people attempt to resolve this tension by reducing expressions of prejudice. For example, after agreeing to write a public statement advocating a policy that is beneficial to racial minorities but costly to whites, whites report more personal support for this policy than before being asked to write the ...

  8. Choice-supportive bias - Wikipedia

    en.wikipedia.org/wiki/Choice-supportive_bias

    Experiments in cognitive science and social psychology have revealed a wide variety of biases in areas such as statistical reasoning, social attribution, and memory. [ 3 ] Choice-supportive memory distortion is thought to occur during the time of memory retrieval and was the result of the belief that, "I chose this option, therefore it must ...

  9. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    As a field of study, consumer behaviour is an applied social science. Consumer behaviour analysis is the "use of behaviour principles, usually gained experimentally, to interpret human economic consumption." As a discipline, consumer behaviour stands at the intersection of economic psychology and marketing science. [10]