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2. Helena Rubinstein - Wikipedia

   en.wikipedia.org/wiki/Helena_Rubinstein

   Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.

3. History of cosmetics - Wikipedia

   en.wikipedia.org/wiki/History_of_cosmetics

   Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. [42] Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor Sr. and Elizabeth Arden. Many of the present day makeup manufacturers were established during the 1920s and 1930s.

4. Cosmetics in the 1920s - Wikipedia

   en.wikipedia.org/wiki/Cosmetics_in_the_1920s

   Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [ 3 ] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.

5. I Tried the #1 Selling Mascara on Amazon—Here’s Why I’m ...

   www.aol.com/lifestyle/tried-1-selling-mascara...

   As of publishing, the mascara had over 97,000 reviews and is the number one best-selling mascara on Amazon. According to 97,072 Amazon ratings, the very best mascara on the planet is essence Lash ...

6. Cosmetics - Wikipedia

   en.wikipedia.org/wiki/Cosmetics

   Mascara is commonly black, brown, or clear, though a number of different colours, some containing glitter, are available. Mascara is typically advertised and sold in a number of different formulations that advertise qualities such as waterproofing , volume enhancement, length enhancement, and curl enhancement, and may be used in combination ...

7. Ultima II (cosmetics line) - Wikipedia

   en.wikipedia.org/wiki/Ultima_II_(cosmetics_line)

   The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2]