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The Visit Japan campaign, launched by the Koizumi administration in 2003 with the catchphrase 'Yokoso! Japan!', was the country's first government-backed initiative to promote inbound tourism. For much of post-war period, Japan has been an exceptionally unattractive tourist destination for its population and GDP size.
In addition, the Visit Japan Campaign has been carried out since 2003. In 2015, the number of foreign visitors to Japan surged to a record high of nearly 20 million. A key factor driving this surge was the government's easing of visa requirements, especially for Southeast Asian countries. [5]
国籍/月別 訪日外客数（2003年～2015年）[Monthly visitors to Japan by country]. Japan National Tourism Organization. Visitor Arrivals for Dec. 2015 (Preliminary figures by JNTO). Japan National Tourism Organization. Author: Phoenix7777
This category contains landmarks, locations, events, sports teams, and anything else which might attract visitors (whether tourist or otherwise) to Japan Wikimedia Commons has media related to Visitor attractions in Japan .
Japan has a population of over 123 million as of 2025, making it the eleventh-most populous country. The capital of Japan and its largest city is Tokyo; the Greater Tokyo Area is the largest metropolitan area in the world, with more than 37 million inhabitants as of 2024. Japan is divided into 47 administrative prefectures and eight traditional ...
In 2006, there were 420 million visits by Japanese people and 4.81 million visits by foreigners. The economic value of tourist visits to Tokyo totaled ¥9.4 trillion yen . After a slow down due to closed borders due to COVID from early 2020 [ 1 ] to the later part of 2020, [ 2 ] in 2022 Tokyo saw a growth of 542 million visits to Tokyo by Japan ...
Lists of tourist attractions by country (175 C, 3 P) Tourist attractions by country and populated place (73 C) Tourist attractions by country subdivision (81 C)
A multiple-entry Japanese temporary visitor visa, 2023-present format A single-entry Japanese temporary visitor visa, 2016-2023 format A double-entry Japanese transit visa on a Chinese passport (Old design) Visitors to Japan must obtain a visa from one of the Japanese diplomatic missions, unless they come from one of the visa-exempt countries.