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Izze was created by Greg Stroh and Todd Woloson in Boulder, Colorado, in February 2002. It was inspired by the "Sundance Natural Juice Sparklers" sparkling fruit juice produced by the Stroh Brewery, which was the Stroh family business. Izze was an alternative to the carbonated soft drinks and juices on the market at the time.
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
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50/50; 7 Up; A&W Cream Soda; A&W Root Beer; Barrelhead Root Beer; Big Red (soft drink) Cactus Cooler; Canada Dry; Canfield's Diet Chocolate Fudge; Crush; Dr Pepper
Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...
By understanding how various characteristics of the population reflect their tastes, demographic marketers get an idea of the probability of the sales returns of a launched product in a given area. For any type of business, knowing who the customers are most likely to be through demographic analysis will make it easier to market effectively. [2]
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The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.