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Korean beauty has been increasingly popular in the U.S. through the last decade — here's how experts recommend you get started with it. Korean beauty's 10-step process, simplified Skip to main ...
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Ultimately, I considered dozens of Korean makeup brands before narrowing it down to the 17 you see here, based on the following criteria: efficacy, price and ease of application Everything You ...
Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
Soko Glam founder Charlotte Cho discusses her viral 10-step Korean skincare routine and new updates, which makes it just four steps from multi-use products.
South Korea has become one of the beauty capitals of the world for male beauty. In contrast to the West, it is still a misconception that the South Korean beauty industry exclusively focuses on women. Make-up is not seen as a gendered product and Korean beauty brands commonly used male models and celebrities to advertise their products.
New makeup styles and products became popular, stimulating Korea's cosmetics culture and enabling mass production and consumption. Bakgabun, which means Park's powder, was the first mass-produced cosmetics item in Korea. It was the first Korean face powder and was a bestseller from 1916 to 1930.
Clio Cosmetics is a Korean cosmetic company founded in 1993 starting a professional make-up brand "Clio Professional". [2] Over time, the company branched out into other make-up, skin care, hair and body care products. CLIO cosmetics launched Peripera in 2005, Goodal in 2011 and Healing bird in 2017. [3] [better source needed]
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