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Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Korean beauty has been increasingly popular in the U.S. through the last decade — here's how experts recommend you get started with it. Korean beauty's 10-step process, simplified Skip to main ...
Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
Soko Glam founder Charlotte Cho discusses her viral 10-step Korean skincare routine and new updates, which makes it just four steps from multi-use products.
Clio Cosmetics is a Korean cosmetic company founded in 1993 starting a professional make-up brand "Clio Professional". [2] Over time, the company branched out into other make-up, skin care, hair and body care products. CLIO cosmetics launched Peripera in 2005, Goodal in 2011 and Healing bird in 2017. [3] [better source needed]
New makeup styles and products became popular, stimulating Korea's cosmetics culture and enabling mass production and consumption. Bakgabun, which means Park's powder, was the first mass-produced cosmetics item in Korea. It was the first Korean face powder and was a bestseller from 1916 to 1930.
A makeup brush is used to apply makeup to the face. There are two types of makeup brushes: synthetic and natural. Synthetic brushes are best for cream products while natural brushes are ideal for powder products. [31] Using the appropriate brush to apply a certain product allows the product to blend into the skin smoothly and evenly.
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