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Conformity is the tendency to change our perceptions, opinions, or behaviors in ways that are consistent with group norms. [16] Norms are implicit, specific rules shared by a group of individuals on how they should behave. [ 17 ]
Similar to fashion conformity, the male and the female views of the ideal body image are often affected by normative social influence. [2] Social media and marketing helps to portray what is commonly considered the current view of physical attractiveness by the masses.
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Uncertainty is a major factor that encourages the use of social proof. One study found that when evaluating a product, consumers were more likely to incorporate the opinions of others through the use of social proof when their own experiences with the product were ambiguous, leaving uncertainty as to the correct conclusion that they should make.
While the concept of social control has been around since the formation of organized sociology, the meaning has been altered over time. Originally, the concept simply referred to society's ability to regulate itself. [11] However, in the 1930s, the term took on its more modern meaning of an individual's conversion to conformity. [11]
Groupthink is sometimes stated to occur (more broadly) within natural groups within the community, for example to explain the lifelong different mindsets of those with differing political views (such as "conservatism" and "liberalism" in the U.S. political context [7] or the purported benefits of team work vs. work conducted in solitude). [8]
Another early form of the theory was proposed by Reiss (1951) [3] who defined delinquency as, "...behavior consequent to the failure of personal and social controls." ." Personal control was defined as, "...the ability of the individual to refrain from meeting needs in ways which conflict with the norms and rules of the community" while social control was, "...the ability of social groups or ...
Normality is a behavior that can be normal for an individual (intrapersonal normality) when it is consistent with the most common behavior for that person. Normal is also used to describe individual behavior that conforms to the most common behavior in society (known as conformity).