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Rapport (/ r ə ˈ p ɔːr / rə-POR; French:) is a close and harmonious relationship in which the people or groups concerned are "in sync" with each other, understand each other's feelings or ideas, and communicate smoothly.
The way one communicates with a customer will not only influence how the conversation develops, but the overall impression of the CSR and the organization they represent. There are five key customer service skills that define the best CSRs: Ability to establish rapport with customers. Problem solving; Strong listening skills
Individual customer's responses and transactions are recorded. [57] Direct marketing is a growing form of marketing communication. It is designed to build the relationship between the customer and the brand, [58] known as customer relationship management (CRM). Organizations use customer accounts in order to monitor and understand their needs.
Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [9]
Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...
Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.
Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.
Customer to Customer marketing has become more popular recently with the advent of the Internet. Services such as Craigslist , eBay , Facebook Marketplace , Mercari , OfferUp , and other classified and auction based sites & apps have allowed for greater interaction between consumers, facilitating the Customer to Customer model.