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The Abdominizer (often spelled Abdomenizer) was an abdominal exerciser invented in 1984 by Canadian chiropractor Dennis Colonello [1] [2] and marketed through infomercials [3] by the Fitness Quest corporation of Canton, Ohio, selling around six million. It was designed to protect the lower back during sit-ups.
The infomercials featured people watching television and exercising with the ThighMaster at the same time. It was mainly advertised in the 1990s by the actress Suzanne Somers . [ 6 ] [ 7 ] [ 8 ]
In April, 2014, Miller Lite beer launched a retrospective ad campaign that included a "recap" of the fitness crazes that (ostensibly) followed the introduction of Miller's low carb, low calorie beer, in which a brief clip of a Tony Little infomercial appears. In 2018, Little could be seen briefly in a National Car Rental commercial.
The ThighMaster — a simple V-shaped fitness device made of metal tubes connected with a spring-loaded hinge to create resistance — started out as the “V-Bar” or the “V-Toner.”
From the ShamWow to the George Foreman grill, here are eight products that we fell prey to.
One reviewer purchased one after seeing this product advertised on TV: "I ordered this after seeing the infomercial because it just made sense. The BetterBrella is exactly that BETTER!! The ...
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