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Author bell hooks wrote a critical analysis of the book, called "Dig Deep: Beyond Lean In". [14] hooks calls Sandberg's position "faux feminist" and describes her stance on gender equality in the workplace as agreeable to those who wield power in society—wealthy white men, according to hooks—in a seemingly feminist package. hooks writes, "[Sandberg] comes across as a lovable younger sister ...
Even so, testimonials, reviews, and case studies are still considered by most marketing experts to be the most effective means of marketing and gaining brand trust by small- and medium-sized businesses. Testimonials have reached an all-time high in importance as the internet is now a plethora of reviews (synonymous with testimonials).
Women's higher rates of job-related stress may be due to the fact that women are often caregivers at home and do contingent work and contract work at a much higher rate than men. Another significant occupational hazard for women is homicide , which was the second most frequent cause of death on the job for women in 2011, making up 26% of ...
The Center for Women's Business Research, a non-profit organization, found that Generation X mothers are the most likely to work from home. The center also reports that between 1997 and 2004, employment at female-owned companies grew by 24.2%, more than twice the rate of the 11.6% logged by all businesses.
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According to the United States Department of Labor, “In 2009, employed persons worked an average of 7.5 hours on the days they worked, which were mostly weekdays.[In addition to that], 84 percent of employed persons did some or all of their work at their workplace.” [7] This indicates that majority of the population spend their waking hours at work, outside their homes.
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Uncertainty is a major factor that encourages the use of social proof. One study found that when evaluating a product, consumers were more likely to incorporate the opinions of others through the use of social proof when their own experiences with the product were ambiguous, leaving uncertainty as to the correct conclusion that they should make.