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Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Tracking Time and Location: Tracking time and location of impression, click, lead and sale, usually gathered from user cookies, sent back from the advertiser's server site to the tracking software server for consolidation. Tracking Source: Not just the location source, as previously cited, source also refers to web page originating the URL link ...
Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools:
Website change detection allows interested parties to be alerted when a website has changed. A web crawler can periodically scan a website to see if any changes have occurred since its last visit. Reasons to track website changes include: Enhanced automation: Triggering in Event-driven programming
Dynamic web page: example of server-side scripting (PHP and MySQL). A dynamic web page is a web page constructed at runtime (during software execution), as opposed to a static web page, delivered as it is stored. A server-side dynamic web page is a web page whose construction is controlled by an application server processing server-side scripts ...
Server Side Includes (SSI) is a simple interpreted server-side scripting language used almost exclusively for the World Wide Web. It is most useful for including the contents of one or more files into a web page on a web server (see below), using its #include directive. This could commonly be a common piece of code throughout a site, such as a ...
The Mobile Package contains server-side tracking codes that use PHP, JavaServer Pages, ASP.NET, or Perl for its server-side language. [49] However, many ad filtering programs and extensions such as Firefox 's Enhanced Tracking Protection, [ 50 ] the browser extension NoScript and the mobile phone app Disconnect Mobile can block the Google ...