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Mitchum is a brand of antiperspirant-deodorant, owned by US personal care company Revlon. It is widely known for introducing the first commercially successful sweat blocking antiperspirant and its marketing tagline, "So effective you can skip a day," in use until 2007. On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy. [1]
Dry Idea is an American brand of antiperspirant manufactured and sold by Thriving Brands LLC. Introduced in 1978 by Gillette Company, Dry Idea was acquired by The Dial Corporation along with the Soft & Dri and Right Guard brands in 2006 for $420 million as a condition set forth by antitrust authorities for Procter & Gamble's $57 billion acquisition of Gillette. [1]
Mitchum replaced such spokespeople as James Garner who was released after quintuple bypass surgery, [6] Cybill Shepherd, and Larry Bird, who had appeared in recent beef campaigns for The Beef Council. The previous campaigns had featured these stars in front of the camera, but the new one only used voice-over narration and highlighted the ...
Unilever voluntarily recalled two types of Suave spray deodorant on March 30 after they were found to contain “slightly elevated levels” of a cancer-causing ingredient called benzene, ...
As a non-toxic, plant-based, and skin-friendly deodorant, the Kopari Aluminum-Free organic Coconut Deodorant is a great choice for those looking fro an all-natural deodorant with organic ingredients.
Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products [1] firm based in Chicago.The company acquired a hair-coloring line through the acquisition of a competitor business.
Most people just use deodorant under their arms to ward off odors. But a new commercial for Secret's latest "Whole Body" deodorant is encouraging women to use it "from pits to bits" and shows a ...
It was revealed that three of the seven makeup products in the Almay’s “Simply American” commercials were made entirely overseas, in China, Germany and the Czech Republic. Revlon chairman, Ron Perelman , responded that the adverts neither claimed nor implied that Almay cosmetics are made in America.