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We're the Superhumans is a television advert which was produced by Channel 4 to promote its broadcast of the 2016 Summer Paralympics in Rio de Janeiro.. Serving as a follow-up to Meet the Superhumans (which was used to promote the 2012 Summer Paralympics in London), the advert featured people of various backgrounds and disabilities (including several British Paralympic athletes) performing ...
But Channel 4 is a commercially funded public service broadcaster and advertising allows us to invest in original programming and events such as the Paralympics." [10] Channel 4 also came under criticism for airing, on its show The Last Leg With Adam Hills, a tweet that asked whether it is acceptable to hit disabled people. [13]
The 2012 Summer Paralympics opening ceremony was held on 29 August 2012, starting at 20:30 BST and marking the official opening of the 2012 Summer Paralympics in London, England. [2] The show – named Enlightenment – had Jenny Sealey and Bradley Hemmings as its artistic directors, [ 3 ] leading a team that included Jon Bausor as set designer ...
Channel 4's coverage of the Games was billed as the most extensive Paralympic coverage ever broadcast in the United Kingdom; it promised over 150 hours of live coverage throughout the Games on Channel 4 and sister channel More4, and additional coverage online and through special channels carried by Freesat, Sky and Virgin TV (in both standard ...
In the United Kingdom, Channel 4 broadcast the Games as its second Summer Paralympics, promising 500 hours of coverage. [76] [77] As a follow-up to its "Meet the Superhumans" trailer for the 2012 Paralympics, Channel 4 produced a trailer entitled "We're the Superhumans", [78] which would win a Cannes Lions Grand Prix for film. [79]
The U.S. para badminton duo of Jayci Simon and Miles Krajewski earned a silver medal in mixed doubles SH6 at the Paralympics in Paris.
The Last Leg (known during its first series as The Last Leg with Adam Hills and in Australia as Adam Hills: The Last Leg) is a British late-night television humorous talk/sketch show that originally ran alongside the 2012 Summer Paralympics every night following the main coverage on Channel 4.
The music video was directed by David C. Snyder, and was uploaded unofficially onto YouTube on August 3 2007.. Following the use of "Harder Than You Think" to soundtrack the UK's Channel 4 coverage of the Summer 2012 Paralympics, a music video including clips from the Channel 4 trailer for the Summer 2012 Paralympics was produced by HWIC Filmworks (founded by John Delserone and David C. Snyder ...