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Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics brands were sold to Revlon. In 1988, Playtex split into Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee Corporation in 1991, and to Hanesbrands in 2007.
By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
Playtex: 1947 US Unknown Pretty Polly: 1919 UK Unknown Rigby & Peller: 1939 UK Thailand Schiesser: 1875 Germany Unknown Silhouette: 1887 UK Unknown Spanx: 2000 US Thailand ThirdLove: 2013 US China Trashy Lingerie: 1973 US US Triumph International: 1886 Germany Brazil/China/Thailand True & Co. 2012 US China Ultimo: 1999 ceased 2015: UK India Van ...
Lingerie displayed on women's mannequins. Lingerie (UK: / ˈ l æ̃ ʒ ər i, ˈ l ɒ n-/, US: / ˌ l ɒ n ʒ ə ˈ r eɪ, ˌ l æ n ʒ ə ˈ r iː /, [1] French: ⓘ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an ...
Changes in fashion trends, such as pantyhose and the rise of the miniskirt, rendered the girdle unattractive and obsolete to a generation of women. [12] While the intimate apparel industry fretted about bra-burning as a precursor to the decline of all foundation garment sales, women reserved their animosity for their girdles.
The sale of used female underwear for sexual purposes began in Japan, in stores called burusera, and it was even sold in vending machines. In the 21st century, when the Internet made anonymous mail-order sales possible for individuals, some women in the U.S. and UK, in response to male demand, began selling their dirty panties, and sometimes ...
The excerpt from the girdle ad could probably qualify as a free image, if the original ad predates the mid-1960s (as it seems to) and has no copyright notice (it was opt-in at the time). Do you mean this part? "Success story: Invisible Playtex Girdle" from the ad? CorporateM 21:55, 27 April 2013 (UTC)
Freda Cox wearing a liberty bodice in an early advertising photograph for Symington, published between 1908 and 1910. The liberty bodice (Australian and British English), like the emancipation bodice or North American emancipation waist, was an undergarment for women and girls invented towards the end of the 19th century, as an alternative to a corset.
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