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2. Content marketing - Wikipedia

   en.wikipedia.org/wiki/Content_marketing

   Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

3. 10 Ways to Measure the Effectiveness of Content Marketing - AOL

   www.aol.com/lifestyle/10-ways-measure...

   Using a content marketing platform: These can handle your content calendar, help you track analytics, and even automate certain functions. Work with sales, marketing, ...

4. Content creation - Wikipedia

   en.wikipedia.org/wiki/Content_creation

   Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.

5. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides and more.

6. Content strategy - Wikipedia

   en.wikipedia.org/wiki/Content_strategy

   Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication.

7. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.