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The National Citizens' Movement for Free Elections or NAMFREL is an election watchdog in the Philippines. It was the first and one of the most famous election watch campaigns. [1] It is known to have introduced non-partisan national election monitoring to the Philippines after exposing the issues involved with the 1986 Snap Elections. [2]
Tagline for a tourism campaign to promote the Philippines that contains a "cartoony" logo: The tagline's logo was alleged to be plagiarized from Poland's Polska tourism campaign. Campaigns & Grey said that the campaign and logo were released prematurely. [7] BF-GF: 2011: Television advertisement: McDonald's: Leo Burnett Manila
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign. This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym.
By February 2021, the advertisement harnered 51 million views and was shared 366,000 times across social media platforms. In the same month, RC Cola Philippines claimed that the ad contributed to a 67 percent increase of sales of its products. [7] The advertisement also received positive critical reception.
Estrada campaigned himself as a candidate for poor who seeks to address poverty in the country. His campaign appealed to populism which aimed to secure votes from the masa or masses. The campaign was also in sync with his image as an idol of the masses. "Erap" was his nickname and was also an actor. [7] [8] Jose de Venecia: Victory, Joe! 2004
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Grey Group acquires a majority stake in Campaigns & Grey in the Philippines. In August 2011, WPP announced that its wholly owned operating company Grey, the global advertising network of Grey Group, agreed to acquire further shares in the capital of Campaigns and Grey Inc. Grey has held a minority stake in C&G since 1994 and on completion will hold a majority of the shares.