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Demand-side platform. A demand-side platform ( DSP) is a concept that combines various software solutions for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [1]
A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [3] [4] This system allows advertisers to put online advertising and DOOH advertising before a selected target audience. [5] SSPs send potential impressions into ad ...
Real-time bidding. Real-time bidding ( RTB) is a means by which advertising inventory is bought and sold on a per- impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher ...
In 2019, Equativ acquired LiquidM, a global Demand Side Platform (DSP) based in Berlin. In 2021, Equativ acquired DynAdmic, a Cookie-Free CTV and Video Advertising Platform providing Managed DSP services. In 2022, Equativ acquired Nowtilus, a German Advanced TV specialist. See also. Supply-side platform; Real-Time Bidding; References
AppNexus Inc. Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud -based software platform that enables and optimizes programmatic online advertising. [1] Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and ...
RTB House. ul. Złota 61/101, RTB House is a Polish advertising-technology company that specializes in targeted advertising including retargeting and real-time bidding (RTB) strategies. [11] [12] [13] Founded in 2013, it's headquartered in Warsaw, Poland, it has more than 1,000 employees in over 30 offices worldwide.
Demand-side platforms, like The Trade Desk, work with ad exchanges to deliver such tailored digital experiences. The company continued to grow since its founding in 2009. As of 2021, it offers a self-service publishing platform for brands & advertisers, a data management platform for advanced analytics & segmentation, and enterprise APIs that ...
By purchasing Invite Media, Google gained a demand-side platform, which allows advertisement buyers to purchase advertisements from several different advertisement exchanges through a single interface. Invite Media was purchased shortly after Google completed their acquisition of AdMob on May 2, 2010.
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