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[6] However, social media campaigns carry risks that are not present on traditional platforms such as TV or newspaper ads. Because of the open nature of information on social media platforms, dissenting opinion can undermine the messaging of social media campaigns in a way that is not present with the use of traditional platforms. [7]
There are other ways social media in the use of politics can have an effect on democracy such as election influence and privacy concerns with data. The use of social media platforms have had crucial effects for election campaigns where politicians are competing for peoples attention, discuss what they're doing, and specific advertising.
In the 2016 presidential election, Donald Trump made extensive use of his Twitter account to broadcast his thoughts and opinions during his campaign. [8] [9] The Trump campaign also utilized targeted advertising on the social media site Facebook, by hiring political consulting firm Cambridge Analytica to create these personalized ads for users. [10]
The public got a taste of the new normal this summer, when social media was flooded with misinformation following the attempted assassination of former President Donald Trump and the platforms ...
Ahead of the midterm elections, experts worried there would be lies spread online, like there were during the 2020 elections. There were concerns sites like Facebook and Twitter were still ...
Outside of embracing meme culture, Democrats have increasingly shown an aversion to creative forms of media engagement, often defaulting to standard, passive approaches that don’t cut through ...
[127] [128] At least in the political field, Facebook has a counter-effect on being informed: in two studies from the US with a total of more than 2,000 participants, the influence of social media on the general knowledge on political issues was examined in the context of two US presidential elections. The results showed that the frequency of ...
Eight million teens are now eligible to vote for the first time in this election and social media influencers have been working around the clock to try to mobilize them to the polls.