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Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
In other words, it is logically invalid to prove a claim is true simply because an authority has said it. The explanation is: authorities can be wrong, and the only way of logically proving a claim is providing real evidence or a valid logical deduction of the claim from the evidence. [13] [14] [15]
Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .
Modern politics contains many examples of proofs by assertion. This practice can be observed in the use of political slogans, and the distribution of "talking points", which are collections of short phrases that are issued to members of modern political parties for recitation, and in order to achieve maximum message repetition. The technique is ...
An illustration of a weasel using "weasel words". In this case, "some people" are a vague and undefined authority. In rhetoric, a weasel word, or anonymous authority, is a word or phrase aimed at creating an impression that something specific and meaningful has been said, when in fact only a vague, ambiguous, or irrelevant claim has been communicated.
Appeals to authority cite prominent figures to support a position, idea, argument, or course of action. Appeal to fear Appeals to fear seek to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels exploited Theodore Kaufman's Germany Must Perish! to claim that the Allies sought the extermination ...
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The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]