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SlimFast was started in 1977 as a product line of the Thompson Medical Company, founded in the 1940s by S. Daniel Abraham.The product was rolled out nationwide in a marketing campaign that began on July 11, 1977 for "a fat-free, carbohydrate-free, animal-based fortified cherry-flavored protein supplement formula" that promised to make purchasers "feel better, cleaner, stronger and healthier.
This enabled protein VLCD drinks such as Slim-Fast that provide fewer than 400 calories to avoid warnings by recommending that users "also eat one sensible meal each day". [32] In 1991, the Federal Trade Commission charged three liquid VLCD companies, Optifast, Medifast and Ultrafast, with deceptive advertising. The case was settled after the ...
A meal replacement is a drink, bar, soup, etc. intended as a substitute for a solid food, usually with controlled quantities of calories and nutrients. Some drinks come in powdered form or pre-mixed health shakes that can be cheaper than solid foods with identical health qualities.
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Nutrisystem's initial product in 1972 was a liquid protein diet, but the company changed its offering after Slim-Fast came to prominence in that market. [1]The company originally offered weight loss counseling and products in brick and mortar centers, but in 1999, Nutrisystem moved to a direct-to-consumer business model, selling its products and programs on the Internet and by telephone.
Meal-Prep Tip: Reserve two servings Pesto Chicken Quinoa Bowls to have for lunch on Days 6 and 7. Daily Totals: 1,819 calories, 91g fat, 115g protein, 151g carbohydrate, 30g fiber, 2,099mg sodium.
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