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  2. VIKOR method - Wikipedia

    en.wikipedia.org/wiki/VIKOR_method

    C2. “Acceptable Stability in decision making”: The alternative A(1) must also be the best ranked by S or/and R. This compromise solution is stable within a decision making process, which could be the strategy of maximum group utility (when v > 0.5 is needed), or “by consensus” v about 0.5, or “with veto” v < 0.5).

  3. Design rationale - Wikipedia

    en.wikipedia.org/wiki/Design_rationale

    A design rationale is the explicit listing of decisions made during a design process, and the reasons why those decisions were made. [2] Its primary goal is to support designers by providing a means to record and communicate the argumentation and reasoning behind the design process. [3] It should therefore include: [4] the reasons behind a ...

  4. Architectural decision - Wikipedia

    en.wikipedia.org/wiki/Architectural_decision

    An architectural decision captures the result of a conscious, often collaborative option selection process and provides design rationale for the decision making outcome, e.g., by referencing one or more of the quality attributes addressed by the architectural decision and answering "why" questions about the design and option selection ...

  5. Decision-matrix method - Wikipedia

    en.wikipedia.org/wiki/Decision-matrix_method

    The decision-matrix method, also Pugh method or Pugh concept selection, invented by Stuart Pugh, [1] is a qualitative technique used to rank the multi-dimensional options of an option set. It is frequently used in engineering for making design decisions but can also be used to rank investment options, vendor options, product options or any ...

  6. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand collaborations refer to the short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine." [47] p.13 Brand collaborations can be unconventional when brands partner with other brands or designers seemingly on the opposite spectrum in terms of design, esthetics, positioning and values.

  7. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...

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