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A power strategy that ultimately leads to private acceptance and long-lasting change (for example, information power) may be difficult to implement, and consume considerable time and energy. In the short term, complete reliance on information power might even be dangerous (for example, telling a small child not to run into the street unattended).
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
In turn, conversion, otherwise known as private acceptance or "true conformity", involves both publicly and privately agreeing with the group's decision. In the case of private acceptance, the person conforms to the group by changing their beliefs and attitudes. Thus, this represents a true change of opinion to match the majority. [24]
If the new information/opinions garnered from the minority are validated, this may sway the majority and lead to more long lasting changes than changes occurring via comparison processes. This is because validation leads to private acceptance, whereas comparison processes result in direct influence as members publicly comply.
The DOAJ list of psychology open access journals This page was last edited on 6 January 2025, at 09:12 (UTC). Text is available under the Creative Commons ...
This fact often leads to people exhibiting public compliance—but not necessarily private acceptance—of the group's social norms in order to be accepted by the group. [5] Social norms refers to the unwritten rules that govern social behavior. [6] These are customary standards for behavior that are widely shared by members of a culture. [6]
The journal is abstracted and indexed in PsycINFO and Scopus. According to the Journal Citation Reports, its 2018 impact factor is 3.605, ranking it 6 out of 63 journals in the category "Psychology, Social". [1]
Power distance is the unequal distribution of power between parties, and the level of acceptance of that inequality; whether it is in the family, workplace, or other organizations. [ 1 ] The concept is used in cultural studies to understand the relationship between individuals with varying power, and the effect this has on society.