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Former WD-40 headquarters in San Diego. The WD-40 Company, originally the Rocket Chemical Company, is an American manufacturer of household and multi-use products, including its signature brand, WD-40, as well as 3-In-One Oil, Lava, Spot Shot, X-14, Carpet Fresh, GT85, 1001, Solvol, 2000 Flushes and No Vac. [2] It is based in San Diego, California.
WD-40's formula is a trade secret. [17] The original copy of the formula was moved to a secure bank vault in San Diego in 2018. [18] To avoid disclosing its composition, the product was not patented in 1953, and the window of opportunity for patenting it has long since closed.
In 2016, Ace introduced a new series of commercials featuring associates addressing customers' needs, and a contextually-appropriate version of the Ace jingle (such as, after a customer asks for a lubricant they think is called 10W40, "Ace is the place for the stuff for squeaking hinges that's called WD-40.
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The growth was driven by higher sales of WD-40 multi-use product, which were up 11%; higher sales of WD-40 Specialist, which were up 30%; and higher sales of homecare and cleaning product brands ...
WD-40 is a famous name, but its stock price is just way too high to buy.
John Steven Barry (August 31, 1924 – July 3, 2009) was an American business executive who popularized WD-40, a water-displacing spray and solvent that had been created in the 1950s for use in the space program and spread its use in the consumer market.
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