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It became longer and S-shaped, with more emphasis on control for the waist and the top of the thighs. The newer foundation garment extended from the waist to the hips and stomach. The term girdle began to be used to identify this type of undergarment around the time of the First World War. [1] Around this time, rubberized elastic was introduced.
Kim Kardashian in Shapewear-dress Wolford shop front displaying shapewear collection. A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a ...
The girdle as an undergarment or abbreviated corset around the waist is a different, essentially 20th-century, concept, but from around 1895 there was a fashion for "girdles" as a separate section of a fashionable dress, worn just above the waist on top of the main dress. It was typically up to about eight inches high, and often terminated in a ...
Shapewear is every woman's best kept. Home & Garden. Lighter Side
Playtex-branded apparel products sold by Hanesbrands include bras, panties and shapewear. According to Hanesbrands, Playtex is the fourth largest brand by revenue in its portfolio. [53] The brand has the strongest loyalty among customers who prioritize fit. As of 2002, Playtex was the second most popular brand of bras. [63]
The Formfit Company was a manufacturer of women's "foundation garments", mainly corsets and girdles. Founded in 1917 with headquarters in Chicago, Illinois, Formfit later became known for other types of lingerie, particularly bras and briefs.
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