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Clothes-size label with EN 13402-1 pictogram and body dimensions in centimeters (found on a high-visibility jacket sold in the United Kingdom).. The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes.
Ad hoc sizes: The label states a size number or code with no obvious relationship to any measurement. (For example: Size 12, XL.) (For example: Size 12, XL.) Children's clothes sizes are sometimes described by the age of the child, or, for infants, the weight.
Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). [11] [5] [12] Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography.
The use of US standard clothing sizes by manufacturers as the official guidelines for clothing sizes was abandoned in 1983. [5] [6] In the United States, although clothing size standards exist (i.e., ASTM), most companies do not use them any longer. [2] Size inconsistency has existed since at least 1937.
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With the average American woman's height (20 years and older) at about 5 ft 4 in (162.1 cm) (Department of Health 2012), both standard and catalog size ranges attempt to address a variety of weights or builds as well as providing for the "shorter-than-average" height woman with "petite" and "half-sizes". However "taller-than-average" women may ...
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