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2. Business analytics - Wikipedia

   en.wikipedia.org/wiki/Business_analytics

   Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .

3. Business analysis - Wikipedia

   en.wikipedia.org/wiki/Business_Analysis

   Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.

4. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics, e.g., segmentation. Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques.

5. Predictive analytics - Wikipedia

   en.wikipedia.org/wiki/Predictive_analytics

   Predictive analytics is a set of business intelligence (BI) technologies that uncovers relationships and patterns within large volumes of data that can be used to predict behavior and events. Unlike other BI technologies, predictive analytics is forward-looking, using past events to anticipate the future. [3]

6. Business intelligence - Wikipedia

   en.wikipedia.org/wiki/Business_intelligence

   Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...

7. Prescriptive analytics - Wikipedia

   en.wikipedia.org/wiki/Prescriptive_analytics

   Prescriptive analytics is the third and final phase of business analytics, which also includes descriptive and predictive analytics. [2] [3] Referred to as the "final frontier of analytic capabilities", [4] prescriptive analytics entails the application of mathematical and computational sciences and suggests decision options for how to take advantage of the results of descriptive and ...