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Around 1990, General Mills did a promotion called "Picture Yourself on a Wheaties Box," in which, for a fee, they would make a custom Wheaties box from one's own photograph that was sealed in clear acrylic. Kristi Yamaguchi, among other athletes, was featured in advertising this campaign. [citation needed]
From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also ...
Forty years ago, it was a big deal when Olympic gymnast Mary Lou Retton became the first female athlete to be featured on the front of a Wheaties cereal box, a consumer-culture laurel reserved for ...
Old and not-so-old cereal boxes can be surprisingly valuable to collectors, selling for hundreds or even thousands of dollars. Bruce Jenner's Olympic era Wheaties boxes list between $200 and $500 ...
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She was featured on a Wheaties cereal box, the company stating that she was chosen because she is an inspiration to young girls. [8] She is the first female football player to appear on a Wheaties box. [9] Gordon was invited to attend Super Bowl XLVII by the NFL as the guest of NFL Commissioner Roger Goodell. [10]
In the fall of 2014, Pettis was voted to be the first UFC champion to appear on the cover of General Mills' Wheaties box wearing his belt. The box appeared in stores in early 2015. [131] However, when the box came out Anthony Pettis had already lost his belt to dos Anjos. [132]
But this week, news that wheat prices are rising fast could mean that Cheerios and Wheaties and Raisin Bran could show steep increases in price; as much as $7 a box, and higher. They could soon be ...