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Hennessy is also used as an ingredient in cocktails and mixed drinks, and is commonly served in nightclubs and bars. [14] The company has launched a number of new products aimed at this on-premises market, including Pure White, Hennessy Black [23] and Fine de Cognac, and promoted them accordingly. [24]
Martell is a cognac house founded in 1715 by Jean Martell.It is the oldest of the "big four" cognac houses (the others are Hennessy, Rémy Martin and Courvoisier), who together produce most of the world's cognac. [1]
Cognac (/ ˈ k ɒ n. j æ k / KON-yak, also US: / ˈ k oʊ n-, ˈ k ɔː n-/ KOHN-, KAWN-, [2] [3] [4] French: ⓘ) is a variety of brandy named after the commune of Cognac, France.It is produced in the surrounding wine-growing region in the departments of Charente and Charente-Maritime.
Founded in 1724 and based in the commune of Cognac, it is among the oldest cognac producers still in existence. [1] and one of the "big four" cognac houses (along with Hennessy, Courvoisier and Martell), responsible for producing most of the world's cognac. [2] The brand specialises in creating Cognac Fine Champagne.
Courvoisier was the first cognac brand to appear on TV with an advertisement on UK television broadcast to nine million viewers. In 2009, Courvoisier was the first alcohol brand to release a 3D advertisement, titled "Cognac With Another Dimension", on TV and in cinemas, ahead of the viewing of the biggest-grossing film of all time, Avatar. [12]
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Louis XIII cognac is produced in the Grande Champagne region of Cognac, from the growing of the grapes to the distillation and aging of the eaux-de-vie. The final blend is composed of up to 1,200 individual eaux-de-vie from Grande Champagne vineyards, ranging from at least 40 years to 100 years in age.
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