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It is argued by some that online qualitative research results cannot be as “good” as face to face research results, because of the absence of face to face contact between participants and a moderator. A moderator, it is argued, can interpret participants’ tone of voice or body language in a way that is not possible online.
The inclusion of social media research can provide unique insights into consumer and societal segments and gaining an "emotional" measure of a population on issues of interest. Some specific types of method include: Cyber-ethnography; Online content analysis; Online focus groups; Online interviews; Online qualitative research; Online questionnaires
A research question is "a question that a research project sets out to answer". [1] Choosing a research question is an essential element of both quantitative and qualitative research . Investigation will require data collection and analysis, and the methodology for this will vary widely.
The design of an online questionnaire has a dramatic effect on the quality of data gathered. There are many factors in designing an online questionnaire; guidelines, available question formats, administration, quality and ethic issues should be reviewed. Online questionnaires should be seen as a sub-set of a wider-range of online research methods.
There are two different types of questions that survey researchers use when writing a questionnaire: free-response questions and closed questions. [26] Free-response questions are open-ended, whereas closed questions are usually multiple-choice. [26] Free-response questions are beneficial because they allow the responder greater flexibility ...
Brands also benefit from online communities by having them on-hand to answer questions, test hypotheses, and observe. Online technology can adapt to almost any research need, be it showing creative stimulus material, gathering ideas for innovation and co-creation or simply an instant 'go/no go' needed. The continuity built through online ...
Online focus groups are appropriate for consumer research, business to business research and political research. Interacting over the web avoids a significant amount of travel expense. It allows respondents from all over the world to gather, electronically for a more representative sample.
A closed-ended question is any question for which a researcher provides research participants with options from which to choose a response. [1] Closed-ended questions are sometimes phrased as a statement that requires a response. A closed-ended question contrasts with an open-ended question, which cannot easily be answered with specific ...