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Titan Company commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2005, it launched its youth fashion accessories brand Fastrack. [7] Titan is the largest branded jewellery maker in India by value, with a 6% market share as ...
Fastrack is an Indian fashion accessory brand, launched in 1998 as a sub-brand of Titan Watches. In 2005, Fastrack was spun off as an independent brand targeting the urban youth and growing fashion industry in India. [1] Fastrack began opening retail stores throughout the country. The first store was opened in early 2009. [2] [3]
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The first digital watch was the Pulsar, introduced by the Hamilton Watch Company in 1972. The "Pulsar" became a brand name, and would later be acquired by Seiko in 1978. In 1982, a Pulsar watch (NL C01) was released which could store 24 digits, likely making it the first watch with user-programmable memory, or the first "memorybank" watch.
The prototype watch is estimated to fetch between $8,000 and $16,000 when it appears at the Time for Art auction, organized by Phillips Watches, in New York on Saturday.
In 1994, Desai challenged engineers at Titan to design the world's thinnest watch, with a movement 1.15mm thick inside a 3.5mm case. [8] The watch, called the Titan Edge was introduced in 2002. [9] After Titan's success, Desai founded Tanishq, a jewelry brand. He had innovative ideas like asking people in Bangalore to get their jewelry ...