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  2. Creativity - Wikipedia

    en.wikipedia.org/wiki/Creativity

    One definition given by Dr. E. Paul Torrance in the context of assessing an individual's creative ability is "a process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements, disharmonies, and so on; identifying the difficulty; searching for solutions, making guesses, or formulating hypotheses about the ...

  3. Customer knowledge - Wikipedia

    en.wikipedia.org/wiki/Customer_knowledge

    The development of such knowledge is also expensive, because knowledge revelation is quite time-consuming. Knowledge for customers: Is mainly developed in processes within the company, for example, the research and development section or a production department. Collecting this knowledge is the responsibility of campaign management.

  4. Creative industries - Wikipedia

    en.wikipedia.org/wiki/Creative_industries

    The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information.They may variously also be referred to as the cultural industries (especially in Europe) [1] or the creative economy, [2] and most recently they have been denominated as the Orange Economy in Latin America and the Caribbean.

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  6. Content creation - Wikipedia

    en.wikipedia.org/wiki/Content_creation

    Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.

  7. Knowledge worker - Wikipedia

    en.wikipedia.org/wiki/Knowledge_worker

    They first point to the most narrow and defined definition of knowledge work, such as Florida's view of it as specifically, "the direct manipulation of symbols to create an original knowledge product, or to add obvious value to an existing one", which limits the definition of knowledge work to mainly creative work. They then contrast this view ...

  8. Communication design - Wikipedia

    en.wikipedia.org/wiki/Communication_design

    It can also range from changing behaviors, to promoting a message, to disseminating information. The process of communication design involves strategic business thinking, including using market research, creativity, problem-solving, and technical skills and knowledge such as colour theory, page layout, typography, and creating visual ...

  9. Knowledge market - Wikipedia

    en.wikipedia.org/wiki/Knowledge_market

    A knowledge market is a mechanism for distributing knowledge resources. [1] There are two views on knowledge and how knowledge markets can function. [2] One view uses a legal construct of intellectual property to make knowledge a typical scarce resource, so the traditional commodity market mechanism can be applied directly to distribute it. [2]