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Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States. [2] In 2023, the Fortune 500 company had an annual revenue of approximately $19 billion in sales, around 59,000 employees, and more than 55 manufacturing and technology research centers globally.
A microwave oven or simply microwave is an electric oven that heats and cooks food by exposing it to electromagnetic radiation in the microwave frequency range. [1] This induces polar molecules in the food to vibrate [ 2 ] and produce thermal energy in a process known as dielectric heating .
In 1997, the company was purchased by Goodman Global (now part of Daikin North America), a heating-and-cooling manufacturer which sold it to Maytag (now part of Whirlpool) in 2002. [2] Goodman still owns Amana's air conditioner and furnace division, and Amana home appliances are now owned and manufactured by the Whirlpool Corporation . [ 3 ]
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In the 1990s, the appliance industry was very consolidated, with over 90% of the products being sold by just five companies. For example, in 1991, dishwasher manufacturing market share was split between General Electric with 40% market share, Whirlpool with 31%, Electrolux with 20%, Maytag with 7% and Thermador with just 2%. [8]
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Haier was founded as Qingdao Refrigerator Co. in 1984. With China opening up to world markets, foreign corporations began searching for partnerships in China. One of these, Germany's refrigerator company Liebherr, entered into a joint-venture contract with Qingdao Refrigerator Co., offering technology and equipment to its Chinese counterpart.
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