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The GE matrix helps a strategic business unit evaluate its overall strength. Each product, brand, service, or potential product is mapped in this industry attractiveness/business strength space. The GE multi-factor model or "nine-box matrix" was first developed by McKinsey for General Electric in the early 1970s. [1]
Differentiation strategy is not suitable for small companies. It is more appropriate for big companies to apply differentiation in any one or several of the functional groups (finance, purchase, marketing, inventory etc.). [5] This point is critical. For example, GE uses its finance division differentiate itself.
The growth–share matrix [2] (also known as the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
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Mar. 18—GE Aerospace is investing $650 million in its manufacturing plants and supply chain this year, including $9.7 million at its Hooksett facility. ... building upgrades and new test cells ...
The aim was to make GE's different strategic business units (SBUs) comparable. Since GE was highly diversified at the time, key factors were sought that would have an impact on economic success regardless of the product. In particular, the return on investment (ROI), i.e. the profit per unit of tied capital, was used as the measure of success.
GE researchers working with NASA to enable NextGen air traffic management to be operated through cloud computing Will transform the way air traffic is managed Project part of GE's global software ...
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