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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user. The tool allows for the tracking of various words and phrases that are typed into Google's search-box.
Sales data, presented in a graphic format, can provide regular sales trend information and highlight whether certain customer types need to be targeted or focused. Price information by product line, compare with competitors, can monitor market trends; analyzed by customer type, it can check price trends in customer groups.
Free and open-source software portal; Moose is a free and open source platform for software and data analysis built in Pharo.. Moose offers multiple services ranging from importing and parsing data, to modeling, to measuring, querying, mining, and to building interactive and visual analysis tools.
For example, all sales offices are rolled up to the sales department or sales division to anticipate sales trends. By contrast, the drill-down is a technique that allows users to navigate through the details. For instance, users can view the sales by individual products that make up a region's sales.
It is important to note, however, that the accuracy and usability of results will depend greatly on the level of data analysis and the quality of assumptions. [ 1 ] Predictive analytics is often defined as predicting at a more detailed level of granularity, i.e., generating predictive scores (probabilities) for each individual organizational ...
Forecasting is the process of making predictions based on past and present data. Later these can be compared with what actually happens. For example, a company might estimate their revenue in the next year, then compare it against the actual results creating a variance actual analysis.
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