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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
Geek Squad UK: A provider of aftersales and insurance for Carphone Warehouse: 2006 2017 Tech Guys [30] An operational services brand for Currys and PC World stores 2006 2010 Knowhow [30] An operational services and aftersales brand for Currys and PC World stores as well as Elkjøp-brands in the Nordics 2010 2017 (UK) 2020 (Nordics) Team Knowhow ...
PC World was a British retail chain of mass market computer megastores.Established in November 1991, it became part of Dixons Retail in February 1993, and then part of Dixons Carphone, after the merger of Dixons Retail and Carphone Warehouse in August 2014.
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In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. At the time of the merger in 2014, Dixons Retail had 530 outlets in the United Kingdom and Ireland and 322 in Northern Europe.
Currys Digital was an electrical retailer in the United Kingdom owned by Dixons Carphone, with its origins in a photographic shop opened by Charles Kalms.. The chain was known as Dixons until 2006, when parent company DSG International announced they were moving away from the Dixons brand, except in Ireland and airports in the United Kingdom.
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