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A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. [1] Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles.
If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [8] or cause a company to adopt it for long term advertising and identity.
Template for articles with promotional content Template parameters [Edit template data] This template prefers inline formatting of parameters. Parameter Description Type Status Scope (e.g. section) 1 This parameter allows an editor to replace the default word "article" with another word, usually "section" Default article Content optional Type type 2 To replace the text "promotional content ...
While advertising refers to the advertising message, per se, advertising management refers to the process of planning and executing an advertising campaign or campaigns; that is, it is a series of planned decisions that begins with market research continues through to setting advertising budgets, developing advertising objectives, executing the ...
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"In Your Guts, You Know He's Nuts" – 1964 U.S. presidential campaign slogan of Lyndon B. Johnson supporters, answering Goldwater's slogan "The Stakes Are Too High For You To Stay Home" - 1964 U.S. campaign slogan of Lyndon B. Johnson, as seen in The Daisy Ad [15] "LBJ for the USA" - 1964 U.S. presidential campaign slogan of Lyndon B. Johnson
An acclaimed New Jersey singer was bludgeoned to death by her daughter in her New Jersey home while her other teenage daughter was in the house, police and a family member said.
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