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2. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

3. Microsoft PowerPoint - Wikipedia

   en.wikipedia.org/wiki/Microsoft_PowerPoint

   In contemporary operation, PowerPoint is used to create a file (called a "presentation" or "deck") containing a sequence of pages (called "slides" in the app) which usually have a consistent style (from template masters), and which may contain information imported from other apps or created in PowerPoint, including text, bullet lists, tables ...

4. Go-to-market strategy - Wikipedia

   en.wikipedia.org/wiki/Go-to-market_strategy

   The first conversion point is the marketing-qualified lead (MQL), a potential customer whose interest, such as a Contact Us form or a demo request, has been reviewed by the company's marketing team. [7] If this rate grows over time, you are doing a better job targeting your customer base and converting them to be interested in engaging.

5. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders. Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.

6. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

7. US factory activity slumps further in December as tariffs loom

   www.aol.com/news/us-factory-activity-slumps...

   U.S. manufacturing activity contracted further in December, with a measure of factory output dropping to the lowest level in more than 4-1/2 years amid worries that higher tariffs would raise ...