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A combination of revolutionary rum making methods utilizing a proprietary single yeast strain, a parallel distillation process, charcoal filtration, and white oak barrel aging resulted in a much more refined, tamer drink (now known as BACARDÍ rum) which they successfully sold through Facundo's brother's general store. [1]
Bacardi's success in transitioning into an international brand and company was due mostly to Schueg, who branded Cuba as "The home of rum", and Bacardí as "The king of rums and the rum of Kings". Expansion began overseas, first to Mexico in 1931, where architects Ludwig Mies Van Der Rohe and Felix Candela designed office buildings and a ...
The rum derives its name from Don Quixote, [7] [8] the protagonist in Miguel de Cervantes' classic Spanish novel. [9] The rum is sold internationally, competing against Bacardi for market share. Available in the continental United States since June 2009, [10] Don Q continues to outsell Bacardi in Puerto Rico. [11] [12] [13]
José Maria Bosch Lamarque (Pepín Bosh) was a Cuban exile and the chief executive and president of Bacardi for 32 years. [1] He is credited for saving the Bacardi company from bankruptcy and closure several times in his tenure, and oversaw its rum empire during the most tumultuous moments in the company's history, including the Great Depression and the Cuban Revolution. [1]
Bacardi Superior is a white rum made by the Bacardi Company. [ 1 ] [ 2 ] In the US it is bottled at 80 proof (40% abv ) and at 75 proof (37.5% abv) in the UK and Continental Europe . This rum is mostly used to make cocktails calling for a white rum such as Cuba Libre , Daiquiri , Piña Colada , Mojito , and Bacardi cocktail .
A partially filled bottle of Bacardi 151. Bacardi 151 is a discontinued brand of highly alcoholic rum made by Bacardi Limited of Hamilton, Bermuda. It is named for its alcohol concentration level of 151 U.S. proof, that is, 75.5% alcohol by volume. This is much higher than typical rum, which averages around 35%–40% alcohol by volume.
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In 1994, Bacardi began producing rum under the Havana Club name in Cataño, Puerto Rico using a recipe given to them by Arechabala family members. [ 7 ] [ 8 ] While originally sold in only a few US states (primarily Florida), production was expanded in 2006, and in 2012, after winning a critical court battle, Bacardi announced plans to sell the ...