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Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.
Cultural development can also be affected by way of counterculture. Scholars such as Joanne Martin and Caren Siehl, deem counterculture and cultural development as "a balancing act, [that] some core values of a counterculture should present a direct challenge to the core values of a dominant culture".
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Cultural assimilation does not guarantee social alikeness. Geographical and other natural barriers between cultures, even if created by the predominant culture, may be culturally different. Cultural assimilation can happen either spontaneously or forcibly, the latter when more dominant cultures use various means aimed at forced assimilation. [2]
Monoculturalism is the policy or process of supporting, advocating, or allowing the expression of the culture of a single social or ethnic group. [1] It generally stems from beliefs within the dominant group that their cultural practices are superior to those of minority groups [2] and is often related to the concept of ethnocentrism, which involves judging another culture based on the values ...
Forced assimilation is the involuntary cultural assimilation of religious or ethnic minority groups, during which they are forced by a government to adopt the language, national identity, norms, mores, customs, traditions, values, mentality, perceptions, way of life, and often the religion and ideology of an established and generally larger community belonging to a dominant culture.
Cultural homogenization is an aspect of cultural globalization, [1] [2] listed as one of its main characteristics, [3] and refers to the reduction in cultural diversity [4] through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values. [3]
[11] He also provides three examples of "dominant media flows" in his article which is media from the United States that "available across the global"; media from Britain which is a "major presence in global media, particularly in the field of news and current affairs"; and Japanese animation which is "the only non-Western genre". [11]