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Bath & Body Works, Inc. (formerly known as L Brands, Inc., Limited Brands, Inc. and The Limited, Inc.) is an American specialty retail company based in Columbus, Ohio. It owns Bath & Body Works , posted $7.4 billion in revenue in 2023, and was listed as 481 on the 2024 Fortune 500 list of largest United States companies by revenue.
Bath & Body Works was founded in 1990 in New Albany, Ohio as the beauty line for Express, Inc. [4] The company's first store opened in a Cambridge, Massachusetts mall in September 1990. [5] In 1991, the Body Shop sued Bath & Body Works, resulting in Bath & Body Works rebranding itself.
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Bath and Body Works. Gingham Gorgeous is a fresh-fruity take on the brand's best-selling Gingham scent. While the OG Gingham is milder and lighter, Gorgeous is a burst of fruitiness, with notes of ...
The Roddicks founded the Body Shop Foundation in 1990, which supports innovative global projects working in the areas of human and civil rights and environmental and animal protection. [68] The foundation was formed to consolidate all the charitable donations made by the company. To date, it has donated over £24 million in grants.
Bath & Body Works has struggled with consumers and investors as the pandemic beauty boom faded. Its shares are down nearly 14% year to date, compared to the S&P 500's 27% gain.
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