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Innisfree is popular for its affordability and brand concept, which emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea. [1] Innisfree was the first K-beauty brand to launch two inclusive cushion foundation lines with 14 shades.
Amorepacific Corporation (Korean: 주식회사 아모레퍼시픽) is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Etude, Aestura, Cosrx, AP Beauty, and Innisfree. [2]
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Lee also searched the internet for top-rated Korean skincare products and brands, perused reviews for dozens of popular options, and evaluated each on their features and customer reviews.
The key ingredient, madecassoside, is well known in Korea for promising to improve the appearance of uneven skin tone and dark spots, along with soothing skin and overall improving skin texture.
Amalia Falck, owner of an online herbal wellness products business, also lathers her belly button with the oil and says it helps with gut health, migraines, menstrual cramps and body odor, too.
Innisfree (brand), South Korean cosmetics brand; Innisfree, a 1990 Spanish documentary film; Innisfree House School, southern Bangalore; Innisfree Ltd, investment group; Innisfree Bookshop, Meredith, New Hampshire
South Korean e-commerce purchases from overseas have jumped 27% to 6.8 trillion won ($4.97 billion) in 2023 from 5.3 trillion won in 2022, according to Statistics Korea. ($1 = 1,368.5200 won)
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