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In 2006, Koç Holding decided to merge their subsidiaries in the home appliances industry under the roof of Arçelik A.Ş. These companies included the Atılım ve Gelişim Pazarlama A.Ş. which marketed Arçelik branded products, Beko Elektronik A.Ş. which marketed Beko branded products and Türk Elektrik Endüstrisi A.Ş. which produced ...