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  2. Social selling - Wikipedia

    en.wikipedia.org/wiki/Social_selling

    Edelshain suggested in an interview that he felt the biggest problem with selling was regarding the prospecting phase. The reason is many sales techniques during the 1990s and early 2000s often could only be put into practice once a salesman had contact or was in a meeting. Following the development of sales 2.0, the buzzword social selling ...

  3. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Along with its other related business practices – marketing, brand development, advertising, and sales – the goal of an effective lead management initiative is to generate new business revenue, increase visibility, and improve the general attitudes of potential clients and the public at large for future business development.

  4. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  5. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Prospecting–Identifying prospects or prospecting occurs when the sales person seeks to identify leads or prospects (i.e., people who are likely to be in the market for the offer). To identify prospects, sales representatives might use a variety of sources such as business directories (for corporate clients), commercial databases or mailing ...

  6. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Opportunity management, which helps the company to manage unpredictable growth and demand and implement a good forecasting model to integrate sales history with sales projections. [30] CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales.

  7. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  8. LinkedIn Learning - Wikipedia

    en.wikipedia.org/wiki/LinkedIn_Learning

    LinkedIn Learning is an American online learning platform. It provides video courses taught by industry experts in software, creative, and business skills. It provides video courses taught by industry experts in software, creative, and business skills.

  9. Sales and operations planning - Wikipedia

    en.wikipedia.org/wiki/Sales_and_operations_planning

    APICS defines S&OP as the "function of setting the overall level of manufacturing output (production plan) and other activities to best satisfy the current planned levels of sales (sales plan and/or forecasts), while meeting general business objectives of profitability, productivity, competitive customer lead times, etc., as expressed in the ...

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