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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...
-- Apple's (NAS: AAPL) "Think Different" ad campaign. If you read enough business books, you'll learn that certain principles are fundamental to being a great leader. Here are just a few:
The company, after all, once used the slogan “Think Different.” One of the most famous Super Bowl ads in history is Apple’s “1984” commercial, directed by Ridley Scott, that urged ...
The guest on this week's nationally syndicated Motley Fool Money radio show is Adam Lashinsky, editor-at-large of Fortune magazine and author of Inside Apple: How America's Most Admired -- and ...
The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. [41] Apple's brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product ...
It's been just over two months since the late Steve Jobs handed over the reins of Apple (NAS: AAPL) to longtime right-hand man Tim Cook. He's run the show numerous times before, but now that his ...