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  2. Brochure - Wikipedia

    en.wikipedia.org/wiki/Brochure

    A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put ...

  3. Flyer (pamphlet) - Wikipedia

    en.wikipedia.org/wiki/Flyer_(pamphlet)

    Flyer (pamphlet) Leaflets being handed out in New York City (1973) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full ...

  4. Guerrilla marketing - Wikipedia

    en.wikipedia.org/wiki/Guerrilla_marketing

    Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinson 's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices to ...

  5. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    Research. v. t. e. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

  6. How Distributors Used Dog Promos, Knitting Matinées and ...

    www.aol.com/distributors-used-dog-promos...

    Announced as the big comeback of veteran Finnish auteur Aki Kaurismäki, Cannes Jury Prize winner 2023 “Fallen Leaves” was one of the biggest Nordic successes worldwide between 2020-2023 with ...

  7. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial ...

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