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Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...
Thus, the reception of media texts can vary widely, reflecting the diverse interpretations and experiences of different audience members. [ 12 ] One of the central tenets of reception theory is the concept of polysemy - the idea that media texts can have multiple meanings that are not dictated by the author or producer but are generated through ...
A time series can show how the audience for an outlet or category of outlets has changed over time. For example, in 1985 the three major US networks (i.e., ABC, CBS & NBC) accounted for almost 70% of all prime-time television viewing. By the early twentieth-first century, their combined share of audience dipped below 30%. [5]
Writers can also use conversations, in-depth interviews or focus groups to help them to complete an audience analysis. Conversation as well as other qualitative research techniques will allow the communicator to consider the multiple cultural, disciplinary, and institutional contexts of their target audience, producing a valuable audience analysis.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
When companies advertise, they can utilize linguistic devices to persuade the targeted audience; Different devices can produce differing effects. [9] One of the linguistic device categories is a simple language. The different devices under simple language include phonetic symbolism, numbers, sound repetition, and pronunciation.
The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Writers usually begin with a clear idea of audience, content and the importance of their communication; sometimes, one of these needs to be clarified for the best communication. [ 4 ] [ 5 ] [ 6 ] Student writers find motivation especially difficult because they are writing for a teacher or for a grade, instead of a real audience. [ 7 ]