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The Tank is a line of watches made by Cartier. It was created by Louis Cartier in 1917, and inspired by the new Renault tanks which Cartier saw in use on the Western Front . [ 1 ] The prototype watch was presented by Cartier to General John J. Pershing of the American Expeditionary Force .
The French jeweller announced a spin on the 1917 original at Watches & Wonders
The introduction of the tank influenced the design of the Cartier Tank watch, [190] and the design of watches during the 1920s was influenced by the Art Deco style. [191] The automatic watch , first introduced with limited success in the 18th century, was reintroduced in the 1920s by the English watchmaker John Harwood . [ 192 ]
It featured a sleek design with a single large dot at twelve o'clock. The Tank watch by Cartier was a fashion icon that was revived and frequently seen on Cartier advertisements in print. Rolex watches were prominently seen on the television show Miami Vice. Teen culture preferred vibrant plastic Swatch watches. These first appeared in Europe ...
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In June 2006, Cartier introduced the Love charity bracelet, a version consisting of a silk cord and a golden ring bearing the word LOVE. Cartier donates $150 from the sale of each bracelet to a variety of charities, each backed by a celebrity. The 2009 version of the charity bracelet was promoted by actress Eva Mendes. [8]
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