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Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.
A publicist is a person whose job is to generate and manage publicity for a company, product, public figure (especially a celebrity), or work such as a book, movie, or band. Though there are many aspects to a publicist's job, their main function is to persuade the news media to report about their client in the most positive way possible.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
The type of book. (ex. novel, novella, etc.), default is book: Title Name of book, if different than article. Volume If part of a multi-volume series, the volume number of the cover. Author The author or creator of the book. Illustrator The illustrator of the book. Publisher The publisher of the book. Cover_artist The cover artist of the book ...
Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.
His Fresca campaign featured a memorable exploit. Commercials for the citrus-flavored drink labeled it as having the "frosty taste of a blizzard", and were first published in winter 1967. The day after the ad was first shown, a foot of snow fell in New York. Free marched out into the blizzard and was photographed with a bottle of Fresca in his ...
Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging.