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Nike isn't looking for someone who's going to maybe wear their products a couple of times and put the shoes in a closet: It wants athletes to test gear under athletic conditions. There are ...
Swoosh. The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1][2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
At the time, he stated of the logo, "I don't love it, but it will grow on me." [1] For her services, the company paid her $35, equivalent to $263 in 2023. [9] Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity.
Nike, Inc.[ note 1 ] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [ 6 ] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. [ 7 ][ 8 ]
The Nike Sport Research Lab is a research and development institute located in Beaverton in the U.S. state of Oregon. Opened in 1980, the lab is owned by American apparel and footwear maker Nike. [1] Commercials for the facility have featured famous NBA and PGA athletes talking positively about the products and the research behind them.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Nike purchases Hurley International, an action sports clothing company, for an undisclosed amount. NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9–15. Nike become the apparel sponsor of Manchester United until 2010. Nike SB, Nike's Skateboarding line, debuts. Introduction of the first Nike golf clubs ...
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