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Bath & Body Works, Inc. (formerly known as L Brands, Inc., Limited Brands, Inc. and The Limited, Inc.) is an American specialty retail company based in Columbus, Ohio. It owns Bath & Body Works , posted $7.4 billion in revenue in 2023, and was listed as 481 on the 2024 Fortune 500 list of largest United States companies by revenue.
Bath & Body Works was founded in 1990 in New Albany, Ohio as the beauty line for Express, Inc. [4] The company's first store opened in a Cambridge, Massachusetts mall in September 1990. [5] In 1991, the Body Shop sued Bath & Body Works, resulting in Bath & Body Works rebranding itself.
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The 1990s included the initial development of the Limited Too (which was renamed Justice in 2008), [9] Bath & Body Works, Structure, and Victoria's Secret Beauty. [8] Galyan's, a sporting goods store, was also purchased. Later in 1998, several Bath & Body Works stores were converted to The White Barn Candle Company stores to begin a home ...
Bath and Body Works' share price is down about 6% this year. Boswell's strategy for the company revolves around "five Es:" elevating the brand, extending its reach into new categories and ...
Bath & Body Works has struggled with consumers and investors as the pandemic beauty boom faded. Its shares are down nearly 14% year to date, compared to the S&P 500's 27% gain.
During the first three months of the year, total sales for Bath & Body Works locations in North America dropped 18 percent to $712.7 million. DEAL TO SELL VICTORIA'S SECRET IS CALLED OFF.
Contact us; Contribute Help; Learn to edit; ... 2 Corporate governance. 3 References. ... Number of locations. 4,800 (Q2 2022) Area served.